It’s a tool to help you effortlessly bridge the gap between brand monitoring, social media engagement and customer service - and manage all of your social media messages in one place. This is a tool to help you streamline the process of monitoring and answering DMs, comments, public posts, and mentions (and make sure that your team never accidentally leaves an important message on read, risking escalation into a public PR crisis). Streams shows you your own posts and the engagement you get, and you can set an automatic refresh interval so it’s always updated. ( Learn more about the benefits of social listening here!) Most people don’t know that Hootsuite is actually a very useful online reputation monitoring tool for companies of all sizes.īeyond allowing you to schedule your social content across all of your social media platforms, Hootsuite is full of features to help you manage your online reputation.įor beginners, there’s Hootsuite Streams, which tracks brand mentions, keywords and hashtags on multiple platforms, all in one place. But we’re not just playing favorites here. Which means you can even set up alerts for news about your competitors (or your rival CEO!), too. Plus, you don’t need any special software or linked social media accounts to access Google Alerts. Still: having regular emails delivered whenever your brand name (or product name, or campaign name, or mascot name, or whatever else you set up as your alert words) is a quick and easy way to stay on top of the conversation. Think of Google Alerts as your helpful but not super insightful personal assistant: someone who can be trusted to collect all of the days news and gossip about you, but who isn’t going to provide any deep context or analysis along with it. These are programs that help you catch flattering posts and positive customer experiences that you can re-share with the world - and stop not-so-nice commentary before it spreads too far. Online reputation monitoring tools are a social media manager’s best friend. 8 of the best online reputation management tools No tricks or boring tips-just simple, easy-to-follow instructions that really work. It’s time to take charge of your reputation and make it work for you - read on for the ultimate list of online reputation management tools.īonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. And you can’t give a boost to your superfans and supporters if you’re not aware of their flattery. Fifty-eight percent of consumers are more likely to purchase from brands they trust, and 67% are likely to advocate for those brands, too.īut you can’t fight nasty rumors or help dissatisfied customers if you don’t hear the grumbles first. Once you’ve got your finger firmly on the pulse, you can measure, manage, and optimize brand sentiment - helping the world see you for the trustworthy, authentic business that you are. Online reputation monitoring tools allow you to listen closely to online conversations, track keywords and mentions, and keep your eyes peeled for industry news that might impact your business. Free 30-Day Trial Why invest in online reputation management tools?
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